Motorhead Playback Event

The Motörhead Dolby Atmos playback at Dolby’s Soho Square office offered a thunderous and high-octane reimagining of the band’s iconic sound through the lens of Dolby Atmos. Hosted in Dolby’s state-of-the-art listening room, the event showcased a meticulously crafted Atmos mix that elevated Motörhead’s raw, relentless energy to new heights. Classic tracks like “Ace of Spades” were transformed into multidimensional sonic experiences, with Lemmy’s unmistakable vocals, Phil Campbell’s guitar riffs, and Mikkey Dee’s pounding drums placed with stunning precision in a spatial sound field. Far from simply making the music louder or more aggressive, the Atmos treatment revealed unexpected layers of detail—reverb trails, backing textures, and room ambiance—previously buried in the wall-of-sound production. The playback not only celebrated Motörhead’s legacy but also demonstrated how immersive formats like Dolby Atmos can reintroduce heavy music to listeners with fresh intensity, clarity, and spatial drama, all without compromising the grit and spirit of the original recordings.

See promotional video here: Ace of Spades - ATMOS | Here’s a video round up from the ...

Motorhead Q&A - Barnes Screening Room Soho

I project managed this event and collaborated with the label to co-ordinate the marketing material surrounding the event. This event was in collaboration with BMG.